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Cheryl Cole: blondes do have more fun

Cheryl Cole looks to be enjoying her newly blonde mane in behind-the-scenes images from her latest L'Oréal Paris Féria campaign

BY Sarah Royce-Greensill | 11 April 2014

The Geordie singer, who has been the face of L'Oreal since 2009, shared an image from the campaign on Instagram on Monday with the caption "#Feria Btw.. Blondes do have more fun"

Spokesmodel Cheryl Cole in the latest L’Oréal Paris Féria Go Extreme campaign Photo: Rankin for L’Oréal Paris Féria Go Extreme

She debuted her ombré 'do as she announced her return to The X Factor last month, and L'Oreal Paris Féria Go Extreme spokesmodel Cheryl Cole shows no signs of returning to the dark side, if her new advert for the brand's Extreme Ombré colourant collection is anything to go by.



Behind the scenes of the campaign. Photo: Rankin for L'Oréal Paris Féria Go Extreme
It features the Girls Aloud singer working the sports-luxe trend in black joggers, a vest and heels as she shows off her enviably glossy ombré mane. "The thing I love about being a blonde is that you feel you can have more fun, there's that famous quote 'blondes have more fun' and I think they do!" Cheryl said. With X Factor auditions already underway, we can only imagine what fun the next few months have in store.
Cheryl is the Spokesmodel for L'Oréal Paris Féria Go Extreme collection, available in three shades from www.boots.com RRP £6.99

Cheryl was photographed by Rankin for L'Oréal Paris Féria Go Extreme, Make-up by Val Garland using L'Oréal Paris True Match foundation, Hair by Wendy Iles using L'Oréal Paris Elnett and nails by Marge Christodoulou using L'Oréal Paris Color Riche nails